If you are a blogger who has any hopes of someone reading your blog, you’ve got to learn how to get a great SEO score on every post you write. I used to be super confused by SEO. What does it mean? What do I have to do? It seemed very “out-there” techy to me. But, it’s really an easy process. You’ve just got to learn a few tricks. I hope that this tutorial will give you all the resources you need to make each blog post’s SEO score, score high on Google’s search rankings!
First of all, what is SEO? It is simply an acronym for Search Engine Optimization. When blogging, you are trying to get on the front page of Google’s search for your post’s topic. This post is all about SEO, so I am trying to rank high for SEO SCORE. I’ll show you how I boosted my SEO score in just a minute.
First of all, install the SEO Yoast Plug-In for WordPress. It’s easy – it shows me what I need to change in my post to improve my SEO score. As I make my changes it gradually changes from RED (bad) to orange to GREEN (great!) My goal on every post is to have a GREAT SEO score.
How to achieve a GREAT SEO SCORE on every post:
- Work on a tantalizing title that fits my post, but incorporates my keywords. Creativity is great, but just make sure people know why they want to read this post. Tantilize them by asking a question or suggesting you know something they don’t know. For example, “The One Thing That is Ruining Your Relationships” makes me want to read that post. What is that one thing? (Coming up with the title after writing your post may seem backwards to you, but many times I have seen that after I write my post, what I am actually trying to say becomes clearer.)
- Test the title on Headline Analyzer. The best scores of 50-75% are hard to achieve, but keep trying!
Test the keyword on Google Keyword Planner. You have to sign up for a Google Ad Words account to access the Keyword Planner. Don’t worry, you don’t need to purchase ads to use the free planner. And signing up for the account is free as well.
Back in WordPress – Change your permalink from your long title to the keywords. Note: put a dash between each word.
Make sure the keyword is sprinkled throughout the post, as well as in your title, and a heading.
Make your tag the keyword. This helps your SEO, I have no idea why. 🙂
On every image in your post, put your keyword as your alt image. Simply add it when you are adding your photo in the media section. Or, click on the picture when it is inserted into your post, click on the pencil and it will bring up the image details.
Insert the keyword into the Focus Keyword in your YOAST SEO section, at the bottom of every post in WordPress, the meta data description and the title.
Check your SEO rating and make any additional corrections. The red sections need to be corrected. The orange are suggested improvements. One of my orange corrections that I don’t change: a lot of times I can’t move my SEO keywords closer to the beginning of the title. If I leave it, I still have a green score. The green sections are the things you did well. Your total score is at the top right hand side of your post. Go for GREEN!
Add several posts of similar topics to the bottom of your post (linking back to your own blog writing is the best!) Don’t rely on the Related Posts plug-in in WordPress because that doesn’t boost your SEO score, though it does help readers stay on your site.
Want to learn more about blogging? Check out this fantastic resource of all of my favorite plug-ins and systems that I use & love:
Wanting to start a blog? Check out my essential list of resources:
Also, one of my favorite (& affordable!) resources that will take you step-by-step to building your own blog is Abby Lawson’s Framework e-course. I used it and highly recommend it!
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